Lavazza Welcome Back

Tips to help you generate more sales

Coffee Hygiene & Serving perfect coffee

The top priority for commercial re-sales of coffee is maintaining a clean coffee machine and all preparation areas. Alba have a range of sanitising products which can help.

Building Confidence with Consumers

Limited number of customers on your premises due to social distancing measures means looking at other ways to drive sales is increasingly vital.

Adapting new ordering procedures

• Cafes are operating a take away service only – Lavazza branded take-away cups and lids
• New Coffee collection processes – digital ordering apps represents a new way to reduce contact and streamline customers with timed order collection
• Cashless payments – growth in contact less payments via smartphones or cards to protect staff and customers
• New opening hours (some extending their opening times to suit new staggered work times)

Social Media

• An increased digital presence and communication along with the strong Lavazza brand will enable you drive business
  • pre-paid subscription programme – buy 9 get 1 free coffees
  • coffee link deals – “coffee and pastry”, “coffee and cake”
  • competitions – like and share to go into monthly prize draw

Promotions

• There will be a growth in pre-packaged foods and customers buying locally in their communities
  • Loyalty and subscription offers either digital or Lavazza loyalty cards
  • coffee link offers – such as saving on a “coffee and cake” deals